Tuesday, September 18, 2007

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Creative Search Phrases Using Puncuation

Search engines, with a few exceptions, purposely ignore puncuation. This is a vital component in good copywriting because it makes it possible to create search phrases that wouldn't normally appear in "real" writing.

Quite often, people search for keyword location, even though that's very unnatural and a phrase unlikely to appear in naturally written copy.

So, there's a lot of searches for property Norwich, but it's much more common for us to write "Norwich property."

Knowing that search engines ignore punctuation, the copywriter can end a sentence with the keywords and then start the next sentence with the location i.e. "blah blah property. Norwich blah blah."

The search engine will strip the full-stop, leaving the unnatural phrase property Norwich intact.

Tuesday, September 11, 2007

Free Link on a PR7 Site

Here's an easy way to get a free link on a PR7 site. Get yourself over to LinkedIn.com and add your businesses profile and voila! you now have a link on a PR7 site.

Forgetting link popularity for a second, the site is actually a great tool for networking and has many industry leaders listed.

So get over there... and don't forget to add me to your network if you think we can help each other.

Thursday, May 17, 2007

Have You Seen the New Google?

Not much time to write about this right now but just thought i'd let you know that there has been a major change to the Google interface.

You can read more about it here Google Introduces New Interface.