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Creative Search Phrases Using Puncuation
Quite often, people search for keyword location, even though that's very unnatural and a phrase unlikely to appear in naturally written copy.
So, there's a lot of searches for property Norwich, but it's much more common for us to write "Norwich property."
Knowing that search engines ignore punctuation, the copywriter can end a sentence with the keywords and then start the next sentence with the location i.e. "blah blah property. Norwich blah blah."
The search engine will strip the full-stop, leaving the unnatural phrase property Norwich intact.