Creative Search Phrases Using Puncuation

Search engines, with a few exceptions, purposely ignore puncuation. This is a vital component in good copywriting because it makes it possible to create search phrases that wouldn't normally appear in "real" writing.

Quite often, people search for keyword location, even though that's very unnatural and a phrase unlikely to appear in naturally written copy.

So, there's a lot of searches for property Norwich, but it's much more common for us to write "Norwich property."

Knowing that search engines ignore punctuation, the copywriter can end a sentence with the keywords and then start the next sentence with the location i.e. "blah blah property. Norwich blah blah."

The search engine will strip the full-stop, leaving the unnatural phrase property Norwich intact.